It's wonderful when businesses understand that they are responsible for their own community but it becomes Brilliant when they bribe their community to care. That's just what Rogue Ales is doing... they have adopted 2 city blocks in Portland and are hosting Thursday clean ups - and afterwards they'll give you free tastings and a tour. They are even stepping it up one more notch by hosting a Graffiti Cleanup After Dark - yep, complete with glow in the dark goodies and cleaning supplies. I love everything about these ideas.
Go to the Rogue's website to find out more details and to check out their beer (fab!!) here.
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