11.11.2009

Musical Chianti by Sting


It's really a message in a bottle when Sting grows and makes his own organic brand of Chianti and then donates a percentage of the proceeds to charities. He's produing 30,000 bottles of Chianti a year from his 300-hectare estate in Tuscany. Sting said that his concern for the environment, which initially took the form of a campaign to save the Amazon rainforest, had spread to the defence of rural Tuscany. "I always use traditional methods – no pesticides," he said. He bought the vineyards and woods adjoining his villa grounds in 2002, and employs 15 estate workers as well as seasonal labour.

A percentage of all profits from the sales goes to the environmental causes the couple support, such as the Soil Association, which promotes organic food and farming in Britain, and the Rainforest Foundation, which they helped to found in 1989.

Read more here at Times Online.

No comments:

Post a Comment