Craft beer is on the rise and Entrepreneur magazine recognizes it. They're a little late to the party since we've seen craft beers taking over for some time. So ingrained in our culture now, the large breweries have started to emulate the small ones, with new products that sound more unique and advertising that emphasizes the brewmaster and creative making of fine beer. Most of us are not fooled, but the general public does actually want better beer. There has been a 6% rise overall in the sale of premium craft beers this past year with the thoughts that it is an affordable luxury.
You can read the article from Entrepreneur Magazine here.
Posts
No comments:
Post a Comment