
It is one of Europe's oldest restaurants, a Paris landmark with a renowned wine cellar of nearly half a million bottles dating back centuries. Now, to clear space – and to raise €1m for renovation and investment – a selection from the cellar of La Tour D'Argent is going under the hammer for the first time. Brilliant? Yes! Note of interest is that this restaurant (and the critic who nearly ruined it) can be seen in the Disney film "Ratatouille".
This sale is accomplishing a few things in one fell swoop:
1. Press. Yep, I'm writing about the restaurant.
2. Money. In a market where luxury sales have declined it's going to generate cash for the business and for the remodel.
3. It's getting rid of some over purchases. 20 years ago French wine was all about Burgundy and Bordeaux. Now wine drinkers have expanded their tastes and the wine in the cellar needs to reflect this.
It's a wine collector's dream. David Ridgeway, the restuarant's chief sommelier, said. "Every one has come from our cellar, has only made one journey in its lifetime and has been handpicked." He goes on to mention his hopes that the bottles sold will be drunk – even the 1788 cognac. "That's what it is there for," he said. "I would rather people enjoyed it, rather than collecting wine for the sake of it." I'm all for that!
Read the full article from The Guardian here.


