Temecula Wine in China

Exporting to China? Seems counter-intuitive, but the wine business is booming there. For the last several years I've been reading quite a few articles about the rising popularity of wine in the East, as well as the declining purchase of Saki (matched with an increased export of saki...).

Why not capitalize? A group of Temecula winery owners is joining Riverside County Supervisor Jeff Stone on a six-day November trade mission to Hong Kong in hopes of one day cashing in on a growing Chinese thirst for wine.

The group will attend an international wine and spirits fair and network with government officials and others in an attempt to get a foothold in the Chinese wine market, where sales jumped 20 percent to $2.8 billion last year, according to the county Office of Foreign Trade.

Read the full article here at the Press Enterprise. In China at least, wine makers won't have to endure the wrinkling of noses from the Napa blokes...