That's right - I sort of saw it coming but didn't really expect to have confirmation: Starbucks just lost in a taste test against, gasp, McDonald's and Dunkin' Donuts. The taste wasn't blind but they did compare the taste, consistency, presentation and process (how it was brewed) and rated the drinks on a scale of 1-60. 60 being the best.
You'll be glad to note that non of the coffees rated more than about 34 which means that either the rating system needs revision or the judges are just stingy. Either way they tasted black coffee and a cappuccino from each of the three competitors. Here is how they all rated:
Starbucks Black Coffee = 19.6
McDonald's Black Coffee = 19.6
Dunkin' Donuts Black Coffee = 23.8
Starbucks Cappuccino = 32.6
McDonald's Cappuccino = 33.5
Dunkin' Donuts Cappuccino = 31.3
I admit it, I don't necessarily go to Starbucks for the coffee. I meet friends and conduct work meetings there. It's like a daytime bar - somewhere to meet and greet. And I must not give a toot that the coffee at the gas station probably rates higher than all three of the places reviewed because there's not much on this earth that would prompt me to order a cappuccino at McDonald's or Dunkin' Donuts. Sorry. I just can't do it.
Read the judges full opinions at Slate.com here.
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I've never developed a taste for hot coffee. I do love Starbucks' Frappuccinos though (and their iced mochas otherwise). Haven't tried Micky D's alternative (if they have one), but Dunkin's is awful.
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