Cost Plus World Market is one of my favorite stores to buy wine. Their selection is funky and inexpensive and I get great wines here, better than even my local BevMo! But this email kinda startled me... where have I been that I missed the release of Martha Stewart's own wine?
So the marketing line is, "If there's one person who knows how to entertain, it's Martha Stewart. And she's serving up great taste once again with her new line of vintage wines. Crafted by a premium Sonoma winery, these afforable sips please the palate and the pocketbook.... host a wine-tasting party Martha style!"
The wine geek in me asks why not an East Coast vineyard where some great wines are being released since that's where she hails from? Then I realize the economy of scale and there are simply larger vineyards out here.
The wine snob in me (yes, the one who Loves great French wines that I pick up for $5) says really? Martha Stewart wine? Does celebrity wine do well? Paul Newman has one on the shelves too but it doesn't out sell his dressings. I do like Martha Stewart a lot and respect her culinary skills so perhaps it has a chance?
The cheapskate in me loves the sale price of $4. Tempting enough to try a bottle? Possibly. And I love that a woman has her own label. Something still is holding me back though... are you going to buy some?
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Well as a fellow self-proclaimed wine snob, I had scoffed for weeks at the Martha Stewart Merlot on the shelves of my local wine shop. Then I painted my room the color "merlot" one weekend. In the spirit of the Domestic Goddess herself I decided it was too thematic a moment to pass and I caved, purchasing the Martha Stewart Merlot to inaugurate my new merlot walls. Sometimes our pre-determined ideas protect us from bad choices. This should have been one of those times. The wine was pretty bad. It tasted cheap and had that caramel popcorn smell that any wine drinker knows will produce the day after head-ache. Martha should stick to educating us on the color merlot and leave the winemaking to the experts.
ReplyDeleteThank you for sharing this great story and of course this less than stellar review. I think I will have to channel my inner Martha other ways now since drinking her wine looks like it won't be a great option for me :)
ReplyDelete-Stacy