7.16.2009

Real Women Drink Wine: Social Media Boost Portugal but Kills Spain


In the world of wine and wine tasting there is much controversy about how to show the world your wine is quality. The old fashioned way of snobbery and contests only goes so far yet many wineries, especially those in Spain cling to the tradition that great wine sells itself. By using social media, some obscure wineries and wine regions like Portugal realize that it's the dawn of a new day and are marketing themselves, well, more personally.

"Spanish wineries need to stop thinking they are the best wine producing country in the world. Here’s a very true statement that might help you out: “There is no perfect wine”. You are one among many, and that is what I like about wine. Help me to get to know you, your wines, all while discovering other wines in the process. Trust me, we the consumers will reward you for it."

Read the rest of this great article at CataVino here.

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